Your content team
isn't the problem.
The system is.
Most SaaS and eCommerce companies have people who can write. What they're missing is a process that makes the work consistent, measurable, and scalable. I build and run that system — using AI tools I develop myself — and stay on to manage it directly. Not an agency that writes for you. Not software you install and forget. Ten years on the publisher side taught me what content needs to do to earn its place. I bring that to the companies I work with.
Why most content operations don't work.
Three data points that explain the gap between producing content and producing results.
Ten years. Here's what that looks like.
From translation and editorial to content ops to AI-assisted systems.
What the publisher side teaches you.
Four years at TechRadar Italia and Tom's Hardware — not as a partner, as the publisher deciding which partners made the cut.
"Four years on the publisher side — as the editorial team deciding which brands got covered, not as the brand buying the coverage. That changes how I approach content strategy. I know what makes publishers say yes. And what makes them quietly move on."
"I've been in the editorial meeting where a brand partner gets quietly deprioritized — regardless of payout. Content teams at SaaS companies rarely find out why. The reasons are almost always fixable. But only if you're looking at the editorial logic, not the commission structure."
"I track what converts, adjust when it doesn't, and move quickly when the data is ambiguous. Wrong decisions I can fix. Waiting I can't undo."
First 90 days.
This is what a consulting engagement looks like. I don't arrive to observe. I arrive to work.
- Map your content workflow from brief to publish
- Identify where quality drops and hours disappear
- Understand what the team is actually doing vs. what the process says
- Define the new system: workflows, roles, quality standards
- Build and test the AI pipeline components
- Prototype before committing to full rollout
- Document everything so it runs without me in the room
- Train the team on the new workflows
- First results with clear attribution to changes made
The track record.
Ten years in content, from translation to publisher-side editorial to AI-assisted content operations.
Analytics & performance
Content & CMS
AI & automation
Languages & Education
Human-led content operations, AI-augmented execution.
You set the direction. We run the operation. You receive the output.
AI handles the system. I handle the judgment.
- Map your workflow from brief to publish — find where quality drops and hours disappear
- Community intelligence layer: where your audience lives online and what signals they're sending
- Delivered as a written report with a 90-day action plan
- Ongoing editorial ops leadership without a full-time hire
- Workflow governance, editorial QA, brief templates, performance tracking
- Weekly async check-in + monthly ops report
- Biweekly digest of content opportunities in your sector
- Trending topics, competitor gaps, community signals, search demand shifts
- Delivered as a structured report, ready to act on
Let's talk.
Available for senior editorial leadership roles and consulting engagements. If you're building a content operation and need someone who has run one — let's talk.